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Digital Marketing - Roadmap

Updated: Aug 9, 2023


What is Digital Marketing?

Digital marketing is exactly what it sounds like online advertising that raises consumer awareness of goods and services and the advantages they offer online. Organic methods include creating content about your company. This occurs when people are forced to consume and share, or when online adverts are bought and placed that persuade viewers to execute the desired activity.

Roadmap to Digital Marketing Career

Digital Marketing occupies the central part of marketing in the universe.

It has taken marketing and sales to another level. The increase of smart devices such as Smartphones, laptops, iPads, tablets, Google assistance etc., have made path digital marketing evolution. Until 2014, there were 30% users of internet and smart devices but now 93% of the population in the whole world has made smart devices as a part of their life.

Digital marketing strategies or tools have made it so easy for the business owners and industry owners to advertise them or show their business to every corner of the earth. You can not only advertise and get business but also you can actually become a partner. Here, the partnership model is really outstanding as you make the sales for a business, you will keep receiving your cut off percentage or commission, and it is called Affiliate Marketing.

Digital Marketing is a good career. Yes or No??


That’s a very big Yes………… Digital Marketing is the only Specialization that had a huge growth across the globe. The growth is in terms finance, job placements, increase of digital platforms, stock market exchange and many more. Stats until 2020, Over 2 million jobs have been filled by the marketing industry leaders. There is no doubt that digital marketing has a tremendous and exponential growth going forth. The best part of this question is there are less than 20% of the people across the world who have a specialization and very huge requirement for digital marketers. You can be that one individual that can make a fortune out of this Opportunity.

How much do I own being a digital marketer?


Digital Marketing Salary in India
Digital Marketing Salary

The salary of a beginner to a digital marketing manager ranges from 20K to 2.5Lacs per month. Yes, it is true that is very much possible and this can be earned in less than 3-4 years of your working in the industry. There is another beauty about digital marketing is that you can be your own business owner/ a freelancer by which you can earn while you provide digital marketing services. Not everyone hires a digital marketer for job, rather you can be a business partner is a business holding your share in the revenue that is generated.

Steps that will lead to a successful digital marketing career


1.Basics of Digital Marketing


Sticking to Basics is always the key. Master your basics on digital marketing and no matter what, keep updating your skills and learnings day by day. It’s a world of technology and evolution, you should keep changing to the advancement happening in the world. You can learn your basics from many sources on internet such as YouTube, Online courses, Tutorials etc..,


To do SEO, you should have a website to work on. There are CMS (Content management system) Software available in the market by which you can create your own website without any knowledge on coding. SEO is one of leading specialization in digital marketing which has a huge demand.


It is very important to have certifications to showcase that you are qualified in digital marketing and certification alone adds value to your learning. Google offers you free Google Ads Certifications. You need not pay any money to give the course test and giving test is also easy. Create a Gmail account and sign up in Google ads certifications webpage and you are good to take test and get certified.


Facebook is one of the leading social media platforms which you should be focusing on. Facebook has extended it’s services from connecting people to market place and advertisement platform. It’s very important for a digital marketing to become an expert in Facebook Advertising methods and it’s strategies.


5.Google Analytics Expert


After applying all the strategies, it is very important for a marketer to know whether the strategies applied are working or not. This can be known through analytics. Analytics is nothing but the metrics of the campaigns or ads that tells us where are we standing against our competitors and how are we growing in terms of customer acquisition and business growth (revenue). One should always have a strong knowledge and Analytics and how the data is measured to calculate the success and failure of the product or service.


6.Become a Freelancer


After completing the course and became an expert in the tools, now is the time to test your skills. Freelancing is nothing but providing services to business directly without being an employee to that particular organization. Start implementing your skills and knowledge by getting projects and provide them with suitable solutions they are looking for. I would suggest you to start free services until you become confident enough to handle the paid services.


7.Be updated and Keep Learning


It’s very important to know what is happening inside and outside of digital marketing. Since the evolution of digital marketing there are many tools introduced and many tools and marketing strategies that are been updated frequently. One should be aware of the updates that are happening and never stop learning.

Digital marketing journey steps:

In order to enter the secure new revenue streams, businesses must first identify and recognize their consumer base. There are various ways that the digital marketing journey and digital business analytics can help.


Establish Connections

By responding to questions on websites like Quora or Reddit, you can make connections. You should be able to assist anyone who is being punished on social media. You will gain from specific conversations as you develop leads for your company. Making associations is valuable in today's digital world. It may have an impact on your possible recommendations under the road. Starting off as a facilitator rather than a digital marketing business ensures lower costs because you're working from home. It aids in the transition toward making a one-man agency easier than launching a company from scratch.


Consider Mobile First

When shopping, customers rely on their mobile devices. Whether it's conducting digital marketing on a mobile device or evaluating goods and transactions while in-store. M-commerce has become a significant component of the shopping process. Businesses must respond to this by prioritizing mobile in their digital marketing plans.


Set Objectives

Set your goals before you embark on a trip to reach your audience. Setting goals can help you assess whether your professional marketing plan is assisting in the expansion of your organisation.

Keep in mind that setting small and major goals can help you achieve your larger ones as well. It assists you in working toward achieving your larger objective.


Set A Budget

With a group marketing budget, you may allocate your funds to the products and services you like. You'll write a lot stronger digital marketing business plan when your talents are balanced against your budget and how much you want to spend on each channel.

Your campaign's budget is an extremely important component. Before you start putting your strategies into practise, you must choose how much money you'll spend on your digital marketing strategy. You need to strike a balance between how much you're willing to invest in each channel and how much you want to risk in order to generate worthwhile outcomes.


Online Presence

Enhancing the web presence of digital marketing calls for a solid business plan and commitment, especially in terms of your time. Your company's website has to provide clear information about the digital services you offer.

The greatest option is to build your own website, but only if you are technically skilled. Nevertheless, a lot of people choose to hire a qualified web developer. When building your company website, you shouldn't take any chances. Therefore, hiring a professional will allow you to build a functional website on a tight budget.


The Ideal Group

Recruit the most skilled people, persuade them that you're exactly where they should be, and bring them on board if you want to build an all-star digital marketing team. The only thing left is to focus on keeping them content after that.

Building a strong clientele and the right team are equally vital. Your firm will struggle to succeed if the right people are not in the right positions. Customers won't think twice before partnering with rivals if your team is unable to meet their expectations.


Perform Well

For motivated and enthusiastic people, starting a digital marketing agency without experience should not be a difficult process. Most of the time, it's the execution that matters.

At all times, you must keep in mind the long-term goals of your company. You need to be aware of what you expect from your digital marketing company. Find potential customers and get in touch with them to offer assistance.

the conclusion

Digital marketing for small businesses is our area of expertise at Digital Hangover. We have worked with numerous clients to enhance their online presences, draw in more targeted visitors, and increase web conversions.

It may seem like a difficult road, but it is simpler than you may imagine, and there are many of companies available to assist you along the way. Knowing that careful and detailed planning is essential to running a successful digital marketing agency is something you should strive to achieve.

Conclusion on Digital Marketing

Digital marketing would become one of the world’s important domains. There is no business or exchange of goods and products without marketing. Looking at the advancement that has been made since ages, digital marketing would be one of the leading specializations in the next decades coming forth. This is your right moment and opportunity to be in that list of population where you make a fortune out of your career and never see back.


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