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The Benefits of Using Google Ads Call Extensions

Updated: Aug 9, 2023

1. Introduction

2. What are Google Ads Call Extensions?

2.1 How do Call Extensions work?

2.2 Why are Call Extensions important?

3. Benefits of Using Google Ads Call Extensions

3.1 Increased Click-through Rates (CTR)

3.2 Enhanced User Experience

3.3 Improved Conversion Rates

3.4 Better Tracking and Attribution

3.5 Increased Customer Engagement

4. Best Practices for Implementing Call Extensions

4.1 Use Clear and Compelling Call-to-Actions

4.2 Schedule Call Extensions Strategically

4.3 Implement Call Tracking for Measurement

5. Case Studies: Success Stories with Call Extensions

5.1 Company A: Boosting Sales with Call Extensions

5.2 Company B: Increasing Customer Inquiries

6. Conclusion

7. FAQs

The Benefits of Using Google Ads Call Extensions


In today's digital age, businesses are constantly searching for effective strategies to enhance their online advertising efforts. Google Ads, being one of the most popular advertising platforms, offers a range of features to help businesses connect with their target audience. One such feature is Google Ads Call Extensions, which provides significant advantages for businesses looking to drive phone calls and improve their marketing performance. In this article, we will explore the benefits of using Google Ads Call Extensions and how they can positively impact your advertising campaigns.

What are Google Ads Call Extensions?

Google Ads Call Extensions are a feature that allows advertisers to include phone numbers alongside their ads. When users view these ads on search engine result pages or display networks, they have the convenience of clicking the phone number directly from their mobile devices. This feature is particularly valuable for businesses that prioritize phone inquiries and conversions.

How do Call Extensions work?

Call Extensions work by associating a phone number with your Google Ads campaign. When your ad appears on search results, users can simply tap the phone icon to initiate a call. Call Extensions are especially beneficial for mobile users, as it reduces the friction of having to manually dial a phone number.

Why are Call Extensions important?

Call Extensions are important because they make it easier for potential customers to contact your business directly. By including a phone number in your ad, you provide a direct and immediate means of communication. This convenience can significantly improve the user experience and increase the likelihood of conversions.

Benefits of Using Google Ads Call Extensions

Increased Click-through Rates (CTR)

Call Extensions have been proven to increase click-through rates significantly. When users see a phone number directly in the ad, it grabs their attention and encourages them to engage with the ad. This increased engagement often leads to higher click-through rates, which can positively impact your ad's overall performance.

Enhanced User Experience

By offering the option to call directly from the ad, Google Ads Call Extensions enhance the user experience. Users no longer need to navigate through multiple pages or search for contact information. The streamlined process improves user satisfaction and reduces the likelihood of users abandoning the conversion process.

Improved Conversion Rates

The convenience of being able to make a phone call with a single tap leads to improved conversion rates. Many users prefer speaking to a representative over the phone before making a purchase or inquiry. Call Extensions facilitate this process by making it effortless for users to initiate contact, resulting in higher conversion rates and a more efficient sales funnel.

Better Tracking and Attribution

One of the significant advantages of using Google Ads Call Extensions is the ability to track and attribute calls accurately. By implementing call tracking, you gain insights into which ads and keywords are driving phone inquiries. This data allows you to optimize your campaigns further and allocate your budget more effectively, ensuring you invest in strategies that deliver tangible results.

Increased Customer Engagement

When potential customers have the option to speak with a representative immediately, it fosters a higher level of engagement. Through phone conversations, businesses can address customer queries, provide personalized assistance, and build rapport. This direct engagement can strengthen customer relationships, boost customer satisfaction, and increase the likelihood of repeat business.

Best Practices for Implementing Call Extensions

To maximize the benefits of Google Ads Call Extensions, it's crucial to follow some best practices. Here are a few recommendations:

Use Clear and Compelling Call-to-Actions

Craft your call-to-actions (CTAs) carefully to encourage users to take action. Use action-oriented language and include persuasive phrases such as "Call Now" or "Speak to an Expert." The clarity and effectiveness of your CTAs can influence the success of your Call Extensions.

Schedule Call Extensions Strategically

Consider the operating hours of your business and schedule your Call Extensions accordingly. Displaying phone numbers during non-operational hours may frustrate potential customers. By aligning your Call Extensions with your business hours, you ensure that users reach you when you're available to assist them.

Implement Call Tracking for Measurement

Integrate call tracking solutions into your advertising campaigns to measure the effectiveness of your Call Extensions. Call tracking provides valuable data on call duration, conversion rates, and caller demographics. With this information, you can refine your strategies and make data-driven decisions.

Case Studies: Success Stories with Call Extensions

Company A: Boosting Sales with Call Extensions

Company A, an e-commerce retailer, implemented Call Extensions in their Google Ads campaigns. By allowing customers to contact their sales team directly, they saw a 30% increase in phone inquiries. The increased engagement resulted in higher conversion rates and a significant boost in overall sales.

Company B: Increasing Customer Inquiries

Company B, a service-oriented business, utilized Call Extensions to encourage customers to schedule appointments. By prominently displaying their phone number in their ads, they witnessed a 40% increase in customer inquiries. The added convenience of calling directly led to a higher volume of bookings and improved customer satisfaction.


Google Ads Call Extensions offer numerous benefits for businesses looking to optimize their advertising campaigns. From increased click-through rates and improved conversion rates to enhanced user experience and better tracking capabilities, Call Extensions are a powerful tool to connect with your target audience. By following best practices and leveraging the advantages of Call Extensions, businesses can experience tangible results and achieve their marketing objectives.


  1. Are Google Ads Call Extensions available for all types of businesses? Yes, Google Ads Call Extensions are available for various business types, including both products and services.

  2. Can I track the calls generated from Call Extensions? Absolutely. By implementing call tracking solutions, you can accurately measure and attribute the calls generated through your Call Extensions.

  3. Do I need a separate phone number for Call Extensions? No, you can use your existing business phone number for Call Extensions. However, it's important to ensure that the number is active and available for customer inquiries.

  4. Can I schedule my Call Extensions to display only during business hours? Yes, you can schedule your Call Extensions to appear only during specific hours, aligning with your business operating hours.

  5. Can I customize the appearance of Call Extensions? While you cannot modify the appearance of Call Extensions directly, you can control the content and call-to-actions within the extension.

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